HOME & AWAY

America's 250th anniversary in 2026 creates a once-in-a-generation moment for brands to align with patriotism, service, and the national pastime. HOME & AWAY offers:

• Four premium episodes timed to the League Championship Series, World Series, and Veterans Day
• Exclusive Baseball Hall of Fame partnership through Round the Horn Productions
• Revolutionary AI-enhanced storytelling bringing archival footage to life
• Multi-platform distribution across broadcast, streaming, and theatrical events
• Educational licensing to 1,000+ schools nationwide

Sponsoring HOME & AWAY aligns your brand with timeless American values:

Your Brand Becomes Associated With:

• Patriotism — Authentic celebration of service and sacrifice
• Baseball Heritage — America's pastime at its most meaningful
• Veteran Support — Honoring those who served
• Premium Storytelling — Emmy-caliber production values
• Innovation — Cutting-edge AI technology in service of history

Audience Reach

• World Series viewers: 11-16 million per game (15.8M average in 2024)
• Veterans & military-connected Americans: 40+ million
• Baseball fans: 100+ million Americans identify as fans
• Educational market: K-12 history curriculum integration

Proven Partnership Model

Documentary sponsorship delivers measurable brand lift. PBS sponsors see 2x brand favorability and 2x purchase consideration versus non-sponsors.

Partnership Precedents

• Bank of America + Ken Burns — 18-year partnership sponsoring "The War," "Baseball," "The American Revolution," and more
• USAA + NFL Salute to Service — 14-year partnership, $73M+ raised for military charities, documentary TV special in 2026
• ESPN "The Last Dance" — State Farm achieved 9x higher engagement than regular primetime ads; 5.6M average viewers
• Coca-Cola + America250 — Signature sponsor of 250th anniversary celebrations, launching late 2025

Additional America250 sponsors: Walmart, Stellantis (Jeep/RAM/Dodge), BNY Mellon, Amazon, Goldman Sachs

Four Premiere Events

Additional Activations

• Cooperstown Premiere: Baseball Hall of Fame screening event
• AR/VR Experiences: "Step into D-Day with Yogi" fan activations
• Educational Outreach: Curriculum guides for 1,000+ schools
• Merchandise: Co-branded commemorative items

USAA's mission — serving military members and their families — aligns perfectly with HOME & AWAY's celebration of Hall of Famers who served. Their 14-year NFL Salute to Service partnership has raised $73+ million for military charities and includes a documentary-style television special premiering in 2026.

Why USAA + HOME & AWAY

• Mission alignment: Both organizations honor military service
• Audience overlap: 13+ million USAA members, 40+ million veterans & military-connected Americans
• Proven documentary interest: USAA's 2026 Salute to Service TV special demonstrates appetite for long-form content
• Baseball connection: USAA already sponsors MLB-adjacent military content
• Premium positioning: Documentary storytelling elevates brand perception (PBS sponsors see 2x brand favorability)

Proposed Integration

• "HOME & AWAY, Presented by USAA" title card
• USAA-branded educational materials for military families
• Exclusive premiere events at military bases (following their NFL Boot Camp model)
• Co-branded Veterans Day national broadcast
• Charitable tie-in benefiting Bob Woodruff Foundation, TAPS, or USO

Creative Leadership

Strategic Partners

Hall of Fame Partnership

Institutional Partners

1. Exploratory call — Discuss alignment and objectives
2. Partnership proposal — Custom tier recommendation
3. Creative brief — Integration opportunities review
4. Agreement execution — Lock in your position
5. Production integration — Begin brand activation planning

We're actively in conversations with USAA, major automotive brands, and AI companies seeking positive association with emerging technology. Early partners receive preferred positioning and custom integration opportunities.

Hall of Fame Military Service

• Baseball Hall of Fame — Hall of Famers Who Served
• Baseball Hall of Fame — Veterans Day 2025 Initiative
• SABR — "They Served with Valor" (Negro League Veterans)

Documentary Sponsorship ROI

• Bank of America — Ken Burns Partnership (2007–present)
• Hollywood Reporter — "The War" Sponsorship ($10M combined)
• PBS — Brand Lift Studies (2x favorability, 2x purchase consideration)
• NextTV — "The Last Dance" Sponsor Engagement (Super Bowl-level)

USAA Military Partnerships

• USAA — NFL Salute to Service (14 years, $73M+ raised)
• NFL — USAA Partnership Extension Through 2026

America250 Corporate Partners

• America250 — Official Sponsors List
• Coca-Cola — America250 Signature Partnership
• Walmart — America250 Founding Sponsor